How campaigns get planned, built, launched and measured inside markXpand — written from the product itself, not from a content calendar.
From the blog
Everything a campaign needs — the audience, the channels, the split, the copy, the creative — comes out of the same short brief. Here is what happens between typing it and approving it.
A category report you could have written yourself is not research. The useful version names the rivals you have, the campaigns they are running now, and the gap they left open.
One number goes in. An argued split comes out, with every figure still editable — because the split is a starting position, not a verdict.