Budget allocation is where most campaign planning quietly turns into guesswork. The channels are chosen, the creative is coming, and then somebody divides the money by however many platforms are on the list and moves on.
markXpand takes the daily number and the currency and distributes it across the channels you kept, showing the amount and the percentage each one takes. The distribution follows the objective and the channel recommendations rather than an even split.
The important part is that none of it is locked. Every figure is a live field: change one and the remainder rebalances, so you can hold a channel at a floor you are comfortable with and let the rest move around it. Daily, allocated, remaining and total stay visible throughout, so you always know what is still unassigned.
