How it works
Eight steps, one sitting. Below is markXpand's real sequence — the same screens, in the same order — pre-filled with a real Dubai snack brand and wired up so you can press the buttons yourself. No account, no card, and nothing that touches a live ad account.
Roughly two minutes to click through
Interactive demo
Not a video and not a slideshow — the eight screens below are markXpand's own sequence, pre-filled so there is nothing to fill in. Move a budget figure, switch a placement, approve the launch, apply an optimization and watch the cost per acquisition move. Nothing here reaches an ad network.
01 Start with a link, not a brief. Give markXpand the address of the site you already have. It reads the public pages — the same ones any visitor sees — so you are not retyping your own business into a form. Press Analyze my brand
Paste the address you already have. markXpand reads its public pages and builds your brand profile from them.
Public pages only — the same ones any visitor sees. No logins, nothing private.
02 Your brand, read back to you. Identity, tone, palette and the products it found, pulled off your own site. Everything here is editable, and markXpand flags what it is unsure of rather than pretending every field is certain. Press Looks right
A Dubai snack manufacturer baking rather than frying — four retail brands sold across the UAE and the wider GCC, all lower in oil and free from trans fats.
The Everyman
Dubai Pofak 15gOven-baked cheese puffs
1.50 AED
Papy Snacks 15gCorn and potato rings
1.00 AED
Dubai Bites 15gBaked wheat bites
1.50 AED
Chips Stix 15gBaked potato sticks
1.50 AEDNames, categories, pack sizes and descriptions came off the product pages. Every field is editable.
03 One choice sets the whole campaign. Sales, Leads, Traffic or Awareness. That single pick decides the bidding strategy markXpand asks each network for, how the budget leans, and the angle the copy takes. Pick Sales
Sales selected. Bidding switches to Maximise conversions, the split will lean to conversion-heavy placements, and the copy will be written to close rather than to charm.
04 Research before spend. The competitors you actually have — not a category report — and the audience most likely to buy, written from your product and pre-filled onto a map you can move. Press Use this audience
Six weeks across Meta and YouTube against mothers 25–44, leading on multipack value and lunchbox convenience. No mention of how the snack is cooked — the oven-baked claim is sitting unused.
Heavy discounting on family bags with grocery co-op tie-ins. Everything ran on the feed; no Reels and no video at all, in the format their audience spends the most time in.
Households in the UAE buying everyday snacks for children and for sharing — parents 25–44 doing the weekly grocery run, and 18–29 impulse buyers at the corner shop. Both respond to “baked, not fried” and to a brand that has been on the shelf their whole life.
05 Channels ranked. Budget argued. Nine networks considered, the ones worth paying for recommended with a written reason and a peak window. The split is an argument, not a lock — move any figure and the rest rebalances. Move a figure with − or +, then press Approve the split
Reels is where the crunch actually lands, and neither competitor found above is running video there.
Weekdays 19:00–21:00 GSTWhere the household grocery decision is still made in this market, and the cheapest reach of the three for parents 25–44.
Weekdays 09:00–12:00 GSTYou already have product film. Six-second bumpers put it in front of the kids’ content their children are watching anyway.
Weekends 16:00–20:00 GSTPeak windows are guidance. Each network's own delivery algorithm still decides the minute — but they are worth knowing for your organic posts too.
06 Made for the placement, not resized into it. Headlines, captions, stills and video generated inside each network's own rules. A Reel is not a cropped feed post, so every ratio is produced as its own asset. Switch to Reels, regenerate the headlines, then press Approve creative
Every ratio is produced as its own asset, never cropped out of another.
Forty-six years, one crunch. Dubai Pofak is oven baked, never fried — less oil, no trans fats, and the same cheesy snap the whole country grew up on. In every supermarket in the UAE.
#DubaiPofak#ModernFood#OvenBaked #MadeInUAE#TimelessCrunch#DubaiSnacks
07 One approval. Every channel. An owner approves once and markXpand pushes to every connected ad account in the same moment — and every ad lands paused. Nothing spends until a person presses play. Press Approve & launch
Three campaigns created across three networks. Every ad landed paused. Open the ad account and press play when you are ready — markXpand will not do it for you.
08 It does not stop at launch. Every network reports into one set of numbers, and markXpand writes the next move against your own figures — this channel's CPA, this creative's CTR, this week against last. Press Apply all and watch the CPA move
Applied. markXpand runs this check every day for as long as the campaign is live — and every change still waits for you to press Apply.
Step 1 of 8 — Connect
Illustrative campaign. The brand, the packs and both films belong to Modern Food, a Dubai snack maker — the budget, the results and the recommendations around them are a demonstration. Nothing on this screen creates an account, contacts an ad network or spends money.
After launch
A campaign is not finished when it goes live — that is when the money starts moving. Every day it runs, markXpand does the same five things against your own figures.
Spend, impressions, reach, clicks, conversions, CTR and CPA come back from every connected network onto one axis, on one definition.
Channel against channel, creative against creative, this week against last — the comparison you would otherwise build by hand across five dashboards.
A placement paying three times the CPA of its neighbour, a headline carrying twice the CTR of the one running as primary, a geography that never converts.
Not a benchmark from someone else's account. Every recommendation quotes your own numbers and states what it expects to move.
Apply it in one click, or ignore it. markXpand proposes; the person holding the budget still decides.
And then it does it again tomorrow, on tomorrow's numbers.
On purpose
Automation is worth having right up to the point where it starts spending your money without asking. These three are where it stops.
markXpand builds into ad accounts you own and authorise. The spend, the data and the campaign history stay in your name — take the platform away and the accounts are still yours.
A campaign cannot reach a network until an owner approves it. A rejection carries a written comment, and the creator can edit and resubmit against it.
Ads arrive on the network paused, without exception. You open the account and press play — never the other way round.
Frequently asked
The things people ask after clicking through the demo.
Same eight steps, your website, your products, your ad accounts. Your first three campaigns are free and no card is needed to build one end to end.
No credit card required