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Questions, answered

Everything people ask before the first campaign and after it, on one page. Search it, or read it topic by topic.

34 answers across 6 topics

Getting started

What markXpand is, who it is for, and how long the first real thing takes.

What exactly is markXpand?

A single platform for planning, building, launching and measuring digital advertising. You add what you sell, choose what a campaign is for, and markXpand researches your market, recommends channels, splits the budget, writes the copy, generates the creative and launches to every connected ad account from one approval.

Who is it for?

Small and mid-sized businesses running their own advertising, small marketing teams covering several channels at once, and agencies handling multiple brands from one account. You do not need an ads team to operate it.

How long does the first campaign take?

Most of it is waiting on the AI, not on you. Adding a product and a brief takes a few minutes; research, channel selection, budget split and content generation run in the background from there.

See the eight steps
Do I need advertising experience?

No. The platform proposes the channels, the budget, the targeting and the copy, and says in plain language why. If you do have experience, every figure and every line is editable before anything launches.

Do I need my own ad accounts?

Yes. markXpand builds and launches campaigns into your accounts, so the spend, the data and the history stay yours. You connect each account once from the platform connections screen and the authorisation persists.

Channels & connections

The nine channels, how you connect them and how you cut them off.

Which channels can I launch to?

Nine: Google Ads, Google Shopping, Meta (Facebook), Instagram, YouTube, LinkedIn, TikTok, Email and WhatsApp. Google and Meta launch through their official APIs; Email goes out over SendGrid and WhatsApp over Twilio.

How do I connect my accounts?

From the connections screen inside the platform: you sign in to the network once and grant markXpand permission to create and manage campaigns. We never ask for your password — the connection is made through the network's own sign-in.

Does one campaign really go to several channels?

Yes, and that is the whole point. One campaign, one brief, one budget split across the channels the AI recommends — then each channel gets the sizes, copy and settings it actually needs, and the whole set launches from a single approval.

Can I disconnect a platform later?

Yes, from the same screen you connected it on, without writing to us. Disconnecting ends our access to the account; campaigns that already launched stay in your ad account, under your control.

I sell products. Do you support Google Shopping?

Yes. You link a Merchant Center account and markXpand uses your product feed for Shopping campaigns, re-syncing it when the campaign's settings change.

AI content & creative

What the AI writes, and how much of it you can overrule.

How good is the AI-generated content?

It is generated against your brief, your brand profile and each network's own rules — character limits, asset counts, safe areas — and it is a starting point, not a final answer. Every headline, description and image is editable, regenerable and replaceable before launch.

Can I overrule the AI?

Everywhere. Drop a recommended channel or add one it did not pick, move any budget figure, rewrite or regenerate any headline, description or image, and edit the audience it drafted. Nothing it proposes is locked.

Does it generate images and video too?

Yes. Images are generated at each channel's own aspect ratio and placement, with text overlays laid out to stay readable inside the safe area. You can also upload your own images and clips and use those instead.

Does it know my brand voice?

It reads your website, your products and your brand profile and writes from those. The more you fill in on the brand profile and the campaign brief, the closer the output lands to how you actually sound.

Can it write and target in Arabic?

Yes. The platform runs in English and Arabic including full right-to-left layout, and campaign content can be generated in either language for GCC audiences.

What does the competitor research actually do?

Before a single word is written, markXpand researches your market, your competitors and the messages they are running publicly, and uses that to shape the channel recommendation and the angles. You read what it found and decide for yourself.

Budget, approval & launch

Who signs off, what happens the moment you launch, and what happens after.

Who decides how the budget is split?

markXpand proposes the split from your objective, your market and the recommended channels, and shows it as plain figures. You move any of them before continuing.

Does anything go live without me seeing it?

No. A campaign cannot launch until an owner approves it, and a rejection carries a written comment the creator can act on and resubmit.

What happens the moment I launch?

The campaign is created inside your own ad account and every ad reaches the network paused. Nothing spends until a person turns it on.

Can I change a campaign after it launches?

Yes. The campaign lives in your ad account and can be paused, edited or ended from markXpand or from the network itself. Deleting from markXpand tells the network too, so you are never left with an orphaned campaign quietly spending.

What does auto-optimize actually mean?

markXpand reads your live results daily and writes the next move against your own numbers — shift budget to the placement converting cheaper, promote the headline carrying the higher CTR, cut the geography that never converts. Each one is a recommendation you apply or ignore. It does not move your money on its own.

What numbers do I get back?

Spend, impressions, reach, clicks, conversions and average CPC, per channel and for the campaign as a whole, over a combined spend, clicks and conversions chart — with written notes beside them explaining what the movement means.

Plans & billing

What is free, what is paid, and what is not included.

Is there a free trial? Do I need a credit card?

Yes. Create your first 3 campaigns completely free — no credit card required. Build one end to end with your own product before you ever subscribe.

Start free
What does it cost?

Plans are billed monthly in AED and cover the platform — AI strategy, copy, images, video and one-click launching across every channel. Current figures are on the pricing page.

See pricing
Is my ad budget included in the price?

No — ad spend is separate from your subscription. Your budget is funded through your own connected ad accounts and goes to the networks directly. markXpand charges a commission on your ad spend for planning, launching and continuously optimizing your campaigns.

What counts as a campaign, an image or a video?

Each plan includes a monthly pool of campaigns, AI videos and AI images. Those limits are shared across every brand on your account and reset at the start of each billing month.

Can I upgrade, downgrade or cancel?

Yes, at any time. If you cancel you keep access until the end of the current billing period. There are no long-term contracts and no lock-in.

What payment methods do you accept?

All major credit and debit cards, processed securely through Stripe. Prices are shown in AED.

Can I manage more than one brand or team member?

Yes. Every plan supports multiple brands and team seats, and the allowance rises with the plan. The exact numbers sit beside each plan on the pricing page.

Compare plans

Data, security & support

Where your data goes, and who answers when you write.

Is my data secure?

Yes. Your campaigns, connected accounts and customer data are encrypted and never sold. You stay in control and can disconnect any platform at any time.

Privacy Policy
What do you do with data from Google's APIs?

markXpand's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Limited Use requirements
Can I delete my account and my data?

Yes. Ask at any time and we delete your account and the data attached to it. Write to info@markxpand.com — the full detail is in the Privacy Policy.

How quickly will someone reply?

Usually within a few hours. We are available 24/7 — every day of the week, day and night — so it makes no difference whether you write on a Tuesday afternoon or at midnight on a Friday.

Contact us
Can I book a live demo instead?

Yes. A demo is a 30-minute session where we build a real campaign against your own product rather than a sandbox account.

Book a demo

The fastest answer is a campaign

Your first three campaigns are free and no card is needed. Build one end to end with your own product and see exactly what the platform does.

Nextoria Information Technology LLC · Dubai, United Arab Emirates